Stone, Sand & Gravel REVIEW - July/August 2016 - 18


| FEATURE

Social Media Can Help
Improve an Operation
by Trevor Hall
Founder, Clear Creek Digital

OUR ONLINE NEWS FEEDS and social
media accounts are more and more
filled with websites and articles with
catchy titles like "Top 5 Amazing
Survivor Stories," "10 Apps for your
iPhone," "8 Rocks That Look Like
Celebrities." We all, myself included,
get caught wanting to know more
about these headlines. Many times
we click and visit the information.
Called "listicles," these articles
blend a list with short articles, and
there are lessons to be learned from
them. People read them because they
appear - and typically are - quick to
read, have an enthusiastic tone and
spur creative disruption in our own
minds. Most importantly, though,
they grab our attention.
Everyone online is hammered with
copious amounts of information every
second of the day. Figuring out how to

Social networks like
Twitter, Facebook,
LinkedIn and
YouTube provide new
tools for aggregates
operations to tell
their story.

18

grab people's attention, even just for
a few seconds, is a very challenging
task. What is most daunting, especially for quarries, is understanding
how to communicate a very complex
process like aggregates production
with many different internal functions and processes in a quick, eyecatching and engaging message.
Finding ways to incorporate the
kind of content that catches the eye
of our industry and our communities,
including residents near stone, sand
and gravel operations, is a vital part
of any community relations plan.
Know the Social Networks
Social networks like Twitter,
Facebook, LinkedIn and YouTube provide new tools for aggregates operations to tell their story.
Twitter: Posts are 140 characters
or less, so it's important to link
back to blogs or information on a
different website.
Facebook: Users can share photos,
videos and updates about a quarry or
company with a "page" that is dedicated to that company or operation.
LinkedIn: A professional social
network where users post their
work experience and look for jobs.
Companies also create pages on
LinkedIn to share content.
YouTube: Users can share and comment on videos, which is one of the
most popular and engaging forms of
media today.
These digital tools can enhance a
company's ability to engage neighbors,

STONE, SAND & GRAVEL REVIEW, July/August 2016

lawmakers and regulators. Also, these
networks can be used to inform a public of something they may not know
much about, including quarrying.
Online media's reach is huge and
increasing. A majority of the global
population is on some type of social
network. With the growth of mobile
technologies reaching even to rural
Africa, many more people are likely
to join. Further, the data shows that
online social dialogues and information sharing are not just for a
younger crowd anymore. Social
media users 65 years of age and older
have more than tripled in the past
five years.
Recognize and Use Social
Media Trends 
It is vital that aggregates operations recognize the trends of the
online audience and appreciate its
huge and growing size. Notice, I did
not suggest that companies become
"masters" of digital marketing. But
recognition of best digital communication trends can lead you on a
wonderful path to exploring how to
tell the story of your operation or
your products.
Online and mobile video will also
play an important role for every business and operation. It is predicted
that by 2020, 80 percent of people
will rely on video content to form
opinions and/or support for businesses and organizations. Aggregates
producers are not exempt from this
trend, and can enhance traditional



Table of Contents for the Digital Edition of Stone, Sand & Gravel REVIEW - July/August 2016

Aggregates Alerts
Paving the Way for Community Relations
Social Media Can Help Improve an Operation
Young Leaders Meet in Austin
NSSGA Addresses Overly-Strict Regulation With White House
Highway Industry Leaders Gather in Washington
Addressing a Key Industry Issue
Rip & Share
NSSGA@Work
Products & Services Guide
Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - cover1
Stone, Sand & Gravel REVIEW - July/August 2016 - cover2
Stone, Sand & Gravel REVIEW - July/August 2016 - 3
Stone, Sand & Gravel REVIEW - July/August 2016 - 4
Stone, Sand & Gravel REVIEW - July/August 2016 - 5
Stone, Sand & Gravel REVIEW - July/August 2016 - 6
Stone, Sand & Gravel REVIEW - July/August 2016 - 7
Stone, Sand & Gravel REVIEW - July/August 2016 - 8
Stone, Sand & Gravel REVIEW - July/August 2016 - 9
Stone, Sand & Gravel REVIEW - July/August 2016 - 10
Stone, Sand & Gravel REVIEW - July/August 2016 - Aggregates Alerts
Stone, Sand & Gravel REVIEW - July/August 2016 - 12
Stone, Sand & Gravel REVIEW - July/August 2016 - 13
Stone, Sand & Gravel REVIEW - July/August 2016 - Paving the Way for Community Relations
Stone, Sand & Gravel REVIEW - July/August 2016 - 15
Stone, Sand & Gravel REVIEW - July/August 2016 - 16
Stone, Sand & Gravel REVIEW - July/August 2016 - 17
Stone, Sand & Gravel REVIEW - July/August 2016 - Social Media Can Help Improve an Operation
Stone, Sand & Gravel REVIEW - July/August 2016 - 19
Stone, Sand & Gravel REVIEW - July/August 2016 - 20
Stone, Sand & Gravel REVIEW - July/August 2016 - 21
Stone, Sand & Gravel REVIEW - July/August 2016 - Young Leaders Meet in Austin
Stone, Sand & Gravel REVIEW - July/August 2016 - 23
Stone, Sand & Gravel REVIEW - July/August 2016 - 24
Stone, Sand & Gravel REVIEW - July/August 2016 - 25
Stone, Sand & Gravel REVIEW - July/August 2016 - 26
Stone, Sand & Gravel REVIEW - July/August 2016 - 27
Stone, Sand & Gravel REVIEW - July/August 2016 - 28
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA Addresses Overly-Strict Regulation With White House
Stone, Sand & Gravel REVIEW - July/August 2016 - 30
Stone, Sand & Gravel REVIEW - July/August 2016 - Highway Industry Leaders Gather in Washington
Stone, Sand & Gravel REVIEW - July/August 2016 - 32
Stone, Sand & Gravel REVIEW - July/August 2016 - Addressing a Key Industry Issue
Stone, Sand & Gravel REVIEW - July/August 2016 - 34
Stone, Sand & Gravel REVIEW - July/August 2016 - Rip & Share
Stone, Sand & Gravel REVIEW - July/August 2016 - 36
Stone, Sand & Gravel REVIEW - July/August 2016 - 37
Stone, Sand & Gravel REVIEW - July/August 2016 - 38
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA@Work
Stone, Sand & Gravel REVIEW - July/August 2016 - Products & Services Guide
Stone, Sand & Gravel REVIEW - July/August 2016 - Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - 42
Stone, Sand & Gravel REVIEW - July/August 2016 - cover3
Stone, Sand & Gravel REVIEW - July/August 2016 - cover4
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts1
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts2
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