Stone, Sand & Gravel REVIEW - July/August 2016 - 19


NSSGA
NATIONAL STONE, SAND
& GRAVEL ASSOCIATION

8 Ways to Use Social Media for
Community Outreach

Show Your Value

Trust Through Transparency

Highlight facts about producing aggregates.
Show your community the value and uses
of locally produced stone, sand and gravel.

Be the rst source of information about your operation. This helps
to prevent rumors from starting online that can negatively impact
anboperation.

Feature Your Workforce

Use Your Greatest Advocates

Recognize the individuals who operate
your quarry. Thank them and share their
accomplishments, interests and volunteer
work within the community.

Your employees are your best ambassadors. Allow and ask your
workforce to follow and share content. They are part of the local
community and can help spread positive, factual information.

Content is King
Photos, videos and updates from operations
help neighbors understand quarrying. Get
started by sharing NSSGA's content!

Engage Your Communities
Check Facebook Pages, community email
groups or Twitter for mentions of your
operation. Calmly address concerns with
facts. Like and share positive comments.

Highlight Reclamation
Share photos and plans for land
reclamation projects that provide a
future benet to the community. After
all, the 2015 U.S. Open was played on
a former sand and gravel pit!

Promote Your Presence
When speaking in front of people, ask them to follow you. Use
hashtags to participate in conversations and add social media buttons
to your website and email.

NSSGA can help you with any social media questions. Contact comms@nssga.org
Download and share this infographic at www.nssga.org!

STONE, SAND & GRAVEL REVIEW, www.nssga.org

19


http://www.nssga.org http://www.nssga.org http://www.nssga.org

Table of Contents for the Digital Edition of Stone, Sand & Gravel REVIEW - July/August 2016

Aggregates Alerts
Paving the Way for Community Relations
Social Media Can Help Improve an Operation
Young Leaders Meet in Austin
NSSGA Addresses Overly-Strict Regulation With White House
Highway Industry Leaders Gather in Washington
Addressing a Key Industry Issue
Rip & Share
NSSGA@Work
Products & Services Guide
Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - cover1
Stone, Sand & Gravel REVIEW - July/August 2016 - cover2
Stone, Sand & Gravel REVIEW - July/August 2016 - 3
Stone, Sand & Gravel REVIEW - July/August 2016 - 4
Stone, Sand & Gravel REVIEW - July/August 2016 - 5
Stone, Sand & Gravel REVIEW - July/August 2016 - 6
Stone, Sand & Gravel REVIEW - July/August 2016 - 7
Stone, Sand & Gravel REVIEW - July/August 2016 - 8
Stone, Sand & Gravel REVIEW - July/August 2016 - 9
Stone, Sand & Gravel REVIEW - July/August 2016 - 10
Stone, Sand & Gravel REVIEW - July/August 2016 - Aggregates Alerts
Stone, Sand & Gravel REVIEW - July/August 2016 - 12
Stone, Sand & Gravel REVIEW - July/August 2016 - 13
Stone, Sand & Gravel REVIEW - July/August 2016 - Paving the Way for Community Relations
Stone, Sand & Gravel REVIEW - July/August 2016 - 15
Stone, Sand & Gravel REVIEW - July/August 2016 - 16
Stone, Sand & Gravel REVIEW - July/August 2016 - 17
Stone, Sand & Gravel REVIEW - July/August 2016 - Social Media Can Help Improve an Operation
Stone, Sand & Gravel REVIEW - July/August 2016 - 19
Stone, Sand & Gravel REVIEW - July/August 2016 - 20
Stone, Sand & Gravel REVIEW - July/August 2016 - 21
Stone, Sand & Gravel REVIEW - July/August 2016 - Young Leaders Meet in Austin
Stone, Sand & Gravel REVIEW - July/August 2016 - 23
Stone, Sand & Gravel REVIEW - July/August 2016 - 24
Stone, Sand & Gravel REVIEW - July/August 2016 - 25
Stone, Sand & Gravel REVIEW - July/August 2016 - 26
Stone, Sand & Gravel REVIEW - July/August 2016 - 27
Stone, Sand & Gravel REVIEW - July/August 2016 - 28
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA Addresses Overly-Strict Regulation With White House
Stone, Sand & Gravel REVIEW - July/August 2016 - 30
Stone, Sand & Gravel REVIEW - July/August 2016 - Highway Industry Leaders Gather in Washington
Stone, Sand & Gravel REVIEW - July/August 2016 - 32
Stone, Sand & Gravel REVIEW - July/August 2016 - Addressing a Key Industry Issue
Stone, Sand & Gravel REVIEW - July/August 2016 - 34
Stone, Sand & Gravel REVIEW - July/August 2016 - Rip & Share
Stone, Sand & Gravel REVIEW - July/August 2016 - 36
Stone, Sand & Gravel REVIEW - July/August 2016 - 37
Stone, Sand & Gravel REVIEW - July/August 2016 - 38
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA@Work
Stone, Sand & Gravel REVIEW - July/August 2016 - Products & Services Guide
Stone, Sand & Gravel REVIEW - July/August 2016 - Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - 42
Stone, Sand & Gravel REVIEW - July/August 2016 - cover3
Stone, Sand & Gravel REVIEW - July/August 2016 - cover4
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts1
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts2
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