Stone, Sand & Gravel REVIEW - July/August 2016 - 20


community outreach with videos
and photos.
Print publications or text on a
screen can be enhanced with multimedia content that is easy to share
with people who both support or are
critical of a quarry.
Short and Shareable
is the Way to Go
Try to grab attention of an online
audience by using powerful and quick
information. This is especially true for
social media networks such as Twitter,

LinkedIn and Instagram because they
rely on images and photos in addition
to text.
Photos and video play crucial roles
in grabbing the attention of viewers. The more engaging your content is, the more likely you are to
see an increase in viewers. YouTube,
the popular video-sharing site, is
the second largest social networking site behind Facebook. More
people are turning to YouTube to
share and gather information than
ever before.

Using Social Media
to Build a Brand
In print and online communications, the words we use matter a lot.
The recent presidential campaign has
shown how audiences react to words
used in tweets and images shared
on Facebook.
Some people on social networks
may negatively respond to a company's content, regardless of how
informative and engaging posts may
be. One of the best ways to safeguard
one's messaging from these tribulations is to make your content fun.
Allow your organization to pull the
curtains back a bit and show the
human and humanitarian aspects of
your company. It is harder for positive and educational content to be
perceived as anything but, and using
facts and information is also a great
way to address negative comments
you may receive.
Staying positive, engaging and educational is a great way to highlight
employees, the communities you work
with and the dynamic ways that rocks
are quarried and crushed and shipped
to customers.
After all, the adventures of quarrying are wonderful stories. It's up to
you to share them.
■

Relationship Builders

At Hunton & Williams, we are proud of our many long-standing
client relationships - nearly 40 percent of our top clients date
back more than 25 years. We are equally proud of developing
new, industry-leading clients each year.
Named environmental practice group of the year by Law360
in 2014, our lawyers take a proactive approach to helping clients
manage the ever-changing demands of environmental legislation
and regulations.
For more information, visit www.hunton.com

Trevor Hall is the founder of Clear Creek
Digital, LLC, a digital communications
and marketing firm focused on providing those resources to mining and engineering organizations. Visit his website
at www.clearcreekdigital.com.

©2015 Hunton & Williams LLP

Atlanta * Austin * Bangkok * Beijing * Brussels * Charlotte * Dallas * Houston * London * Los Angeles
McLean * Miami * New York Norfolk * Raleigh * Richmond * San Francisco * Tokyo * Washington

20 STONE,
794757_Hunton.indd
1

SAND & GRAVEL REVIEW, July/August 2016

For example, every day people are
watching YouTube to learn how granite is quarried and crushed, and there
are videos with thousands of views on
how limestone is produced.
Stone, sand and gravel companies
can connect the value of their operations to the personal benefit of the
reader and their community. Right
now, there aren't many aggregates
producers in the United States fully
utilizing social and digital media to
share company information. So there
is a great opportunity for companies
and quarries to produce quality and
positive content about the industry.

4/12/16 5:17 AM


http://hunton.com http://www.hunton.com http://www.clearcreekdigital.com

Table of Contents for the Digital Edition of Stone, Sand & Gravel REVIEW - July/August 2016

Aggregates Alerts
Paving the Way for Community Relations
Social Media Can Help Improve an Operation
Young Leaders Meet in Austin
NSSGA Addresses Overly-Strict Regulation With White House
Highway Industry Leaders Gather in Washington
Addressing a Key Industry Issue
Rip & Share
NSSGA@Work
Products & Services Guide
Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - cover1
Stone, Sand & Gravel REVIEW - July/August 2016 - cover2
Stone, Sand & Gravel REVIEW - July/August 2016 - 3
Stone, Sand & Gravel REVIEW - July/August 2016 - 4
Stone, Sand & Gravel REVIEW - July/August 2016 - 5
Stone, Sand & Gravel REVIEW - July/August 2016 - 6
Stone, Sand & Gravel REVIEW - July/August 2016 - 7
Stone, Sand & Gravel REVIEW - July/August 2016 - 8
Stone, Sand & Gravel REVIEW - July/August 2016 - 9
Stone, Sand & Gravel REVIEW - July/August 2016 - 10
Stone, Sand & Gravel REVIEW - July/August 2016 - Aggregates Alerts
Stone, Sand & Gravel REVIEW - July/August 2016 - 12
Stone, Sand & Gravel REVIEW - July/August 2016 - 13
Stone, Sand & Gravel REVIEW - July/August 2016 - Paving the Way for Community Relations
Stone, Sand & Gravel REVIEW - July/August 2016 - 15
Stone, Sand & Gravel REVIEW - July/August 2016 - 16
Stone, Sand & Gravel REVIEW - July/August 2016 - 17
Stone, Sand & Gravel REVIEW - July/August 2016 - Social Media Can Help Improve an Operation
Stone, Sand & Gravel REVIEW - July/August 2016 - 19
Stone, Sand & Gravel REVIEW - July/August 2016 - 20
Stone, Sand & Gravel REVIEW - July/August 2016 - 21
Stone, Sand & Gravel REVIEW - July/August 2016 - Young Leaders Meet in Austin
Stone, Sand & Gravel REVIEW - July/August 2016 - 23
Stone, Sand & Gravel REVIEW - July/August 2016 - 24
Stone, Sand & Gravel REVIEW - July/August 2016 - 25
Stone, Sand & Gravel REVIEW - July/August 2016 - 26
Stone, Sand & Gravel REVIEW - July/August 2016 - 27
Stone, Sand & Gravel REVIEW - July/August 2016 - 28
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA Addresses Overly-Strict Regulation With White House
Stone, Sand & Gravel REVIEW - July/August 2016 - 30
Stone, Sand & Gravel REVIEW - July/August 2016 - Highway Industry Leaders Gather in Washington
Stone, Sand & Gravel REVIEW - July/August 2016 - 32
Stone, Sand & Gravel REVIEW - July/August 2016 - Addressing a Key Industry Issue
Stone, Sand & Gravel REVIEW - July/August 2016 - 34
Stone, Sand & Gravel REVIEW - July/August 2016 - Rip & Share
Stone, Sand & Gravel REVIEW - July/August 2016 - 36
Stone, Sand & Gravel REVIEW - July/August 2016 - 37
Stone, Sand & Gravel REVIEW - July/August 2016 - 38
Stone, Sand & Gravel REVIEW - July/August 2016 - NSSGA@Work
Stone, Sand & Gravel REVIEW - July/August 2016 - Products & Services Guide
Stone, Sand & Gravel REVIEW - July/August 2016 - Index of Advertisers
Stone, Sand & Gravel REVIEW - July/August 2016 - 42
Stone, Sand & Gravel REVIEW - July/August 2016 - cover3
Stone, Sand & Gravel REVIEW - July/August 2016 - cover4
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts1
Stone, Sand & Gravel REVIEW - July/August 2016 - outserts2
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http://review.nssga.org/NovemberDecember2016/
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