Stone, Sand and Gravel REVIEW - March/April 2018 - 53

commissioners, the district councilor first, you need to meet with
the neighbors to get their input.
The best way to meet with the
neighbors is door to door, oneon-one. If you can at all avoid a
community meeting, avoid it. You
are going to have to have a public
hearing but prior, you do not want
to have one early on in the process
if at all possible. The downside
of a community meeting is that
a small group of vocal opponents
can dominate the meeting and
set the dialogue. This will result
in potential supporters may being
intimidated not to speak up and
any news coverage will be something like, "Community Opposes
New Quarry" when that is not the
case. Puts you behind the eight
ball before you even get going.
What Went Wrong
in Ontario
We opened by referring to the
"mega quarry" in Ontario. They
had several problems out of the
gate aside from the sheer size
of the project. First of all, they
bought the property rather than
buying options to the tune of $150
million. Second, and this was their
biggest mistake, when the local
expert began assembling the propSoup Stock
erties, they lied about what they
were going to do with the property.
their land would become a very large
They told the community that their
potato farm."
intention was that their company was
- "Anatomy of a Quarry Fight"
going to have one large potato farm,
Jayne Poisson, Toronto Star,
not a 3,000-acre quarry.
Dec. 30, 2011
This assured from the very beginThe answer is transparency, be honning that they were not going to be
est from the outset, disclose what you
successful. Once you lose the trust of
have planned for the property, meet
the community, you are never likely
with your neighbors and elected offito get it back.
cials and be up front about truck trips,
"Local farmers say [some company]
the size of the quarry, whether you
touted a vision of becoming the largwill you eventually ask for an expanest potato producer in the province,
sion or have plans for an asphalt plant
of building a large potato-processing
for example. You need to ensure them
plant nearby and of working with
that your word is good and that they
Frito Lays. Lyle Parsons, a cattle
can believe everything you say and
farmer, said he would have never
present to them. If you have to make
sold his 150-year-old family acreage
changes to the plan, tell the public that
in the spring of 2007 if he knew then
you are doing it and why. You are not
what he knows now. He and other
going to get all people on your side but
farmers say they were led to believe
again, your audience is the reasonable

members of any audience and the
decision makers.
The opposition organized a festival called "Soup Stock," their first
event that attracted some 25,000
people who signed up to oppose the
quarry. Even though the operation
was an hour outside of Toronto,
there were "Stop the Mega Quarry"
lawn signs in and around the city
that created a negative impression
of the quarry.
They also had not identified a
company who would operate the
quarry. This was being proposed
by a hedge fund from the United
States. Knowing that there was
a noted and respected operator
in charge would have eased some
of the residents' concerns. The
seven-year battle ended up with a
denial, permanent changes to the
approval process in the Province of
Ontario making it more difficult to
get approvals for every proposed
quarry well into the future. The
hedge fund lost an estimated $200
million on this effort and today,
the land remains potato farms.
Be ready, if you are proposing a
new site for a quarry you are going
to have to run a campaign, a campaign that is intended to provide
the truth to the public and generate support for your application.
Your ultimate goal is to provide "political cover" for the decision makers, letting them know that making a difficult
decision is not going to threaten their
political future.
Be sure to do your homework and know
the politics of where you are proposing
your quarry. Be sure you are aware of
any potential pitfall and hurdles that
need to be addressed and overcome. ■
Christopher Hopkins, CEO of River
Landing Solutions, has worked on
community outreach and regulatory
campaigns for quarry companies since
1999, managing over 300 campaigns in
33 states and six countries.
The views expressed in this editorial
belong to the author alone and do not
necessarily reflect the views and opinions of NSSGA.

STONE, SAND & GRAVEL REVIEW, www.nssga.org 53


http://www.nssga.org

Table of Contents for the Digital Edition of Stone, Sand and Gravel REVIEW - March/April 2018

Aggregates News Blasts
Aggregates Assist in Hurricane Relief
Trump Regulatory Agenda
Houston Mayor Welcomes Aggregates Industry
2018 AGG1 Academy & Expo
2018 NSSGA Annual Convention
2018 Young Leaders Annual Meeting
There Is a Right Way and a Wrong Way to Introduce Your Quarry Application
Rip & Share
Products & Services Guide
Index of Advertisers
Stone, Sand and Gravel REVIEW - March/April 2018 - Intro
Stone, Sand and Gravel REVIEW - March/April 2018 - cover1
Stone, Sand and Gravel REVIEW - March/April 2018 - cover2
Stone, Sand and Gravel REVIEW - March/April 2018 - 3
Stone, Sand and Gravel REVIEW - March/April 2018 - 4
Stone, Sand and Gravel REVIEW - March/April 2018 - 5
Stone, Sand and Gravel REVIEW - March/April 2018 - 6
Stone, Sand and Gravel REVIEW - March/April 2018 - 7
Stone, Sand and Gravel REVIEW - March/April 2018 - 8
Stone, Sand and Gravel REVIEW - March/April 2018 - 9
Stone, Sand and Gravel REVIEW - March/April 2018 - 10
Stone, Sand and Gravel REVIEW - March/April 2018 - 11
Stone, Sand and Gravel REVIEW - March/April 2018 - 12
Stone, Sand and Gravel REVIEW - March/April 2018 - Aggregates News Blasts
Stone, Sand and Gravel REVIEW - March/April 2018 - 14
Stone, Sand and Gravel REVIEW - March/April 2018 - 15
Stone, Sand and Gravel REVIEW - March/April 2018 - 16
Stone, Sand and Gravel REVIEW - March/April 2018 - Aggregates Assist in Hurricane Relief
Stone, Sand and Gravel REVIEW - March/April 2018 - 18
Stone, Sand and Gravel REVIEW - March/April 2018 - 19
Stone, Sand and Gravel REVIEW - March/April 2018 - 20
Stone, Sand and Gravel REVIEW - March/April 2018 - Trump Regulatory Agenda
Stone, Sand and Gravel REVIEW - March/April 2018 - Houston Mayor Welcomes Aggregates Industry
Stone, Sand and Gravel REVIEW - March/April 2018 - 2018 AGG1 Academy & Expo
Stone, Sand and Gravel REVIEW - March/April 2018 - 24
Stone, Sand and Gravel REVIEW - March/April 2018 - 25
Stone, Sand and Gravel REVIEW - March/April 2018 - 26
Stone, Sand and Gravel REVIEW - March/April 2018 - 27
Stone, Sand and Gravel REVIEW - March/April 2018 - 28
Stone, Sand and Gravel REVIEW - March/April 2018 - 29
Stone, Sand and Gravel REVIEW - March/April 2018 - 30
Stone, Sand and Gravel REVIEW - March/April 2018 - 31
Stone, Sand and Gravel REVIEW - March/April 2018 - 32
Stone, Sand and Gravel REVIEW - March/April 2018 - 33
Stone, Sand and Gravel REVIEW - March/April 2018 - 34
Stone, Sand and Gravel REVIEW - March/April 2018 - 35
Stone, Sand and Gravel REVIEW - March/April 2018 - 36
Stone, Sand and Gravel REVIEW - March/April 2018 - 37
Stone, Sand and Gravel REVIEW - March/April 2018 - 38
Stone, Sand and Gravel REVIEW - March/April 2018 - 2018 NSSGA Annual Convention
Stone, Sand and Gravel REVIEW - March/April 2018 - 40
Stone, Sand and Gravel REVIEW - March/April 2018 - 41
Stone, Sand and Gravel REVIEW - March/April 2018 - 42
Stone, Sand and Gravel REVIEW - March/April 2018 - 43
Stone, Sand and Gravel REVIEW - March/April 2018 - 44
Stone, Sand and Gravel REVIEW - March/April 2018 - 2018 Young Leaders Annual Meeting
Stone, Sand and Gravel REVIEW - March/April 2018 - 46
Stone, Sand and Gravel REVIEW - March/April 2018 - There Is a Right Way and a Wrong Way to Introduce Your Quarry Application
Stone, Sand and Gravel REVIEW - March/April 2018 - 48
Stone, Sand and Gravel REVIEW - March/April 2018 - 49
Stone, Sand and Gravel REVIEW - March/April 2018 - 50
Stone, Sand and Gravel REVIEW - March/April 2018 - 51
Stone, Sand and Gravel REVIEW - March/April 2018 - 52
Stone, Sand and Gravel REVIEW - March/April 2018 - 53
Stone, Sand and Gravel REVIEW - March/April 2018 - 54
Stone, Sand and Gravel REVIEW - March/April 2018 - Rip & Share
Stone, Sand and Gravel REVIEW - March/April 2018 - 56
Stone, Sand and Gravel REVIEW - March/April 2018 - 57
Stone, Sand and Gravel REVIEW - March/April 2018 - Products & Services Guide
Stone, Sand and Gravel REVIEW - March/April 2018 - 59
Stone, Sand and Gravel REVIEW - March/April 2018 - Index of Advertisers
Stone, Sand and Gravel REVIEW - March/April 2018 - 61
Stone, Sand and Gravel REVIEW - March/April 2018 - 62
Stone, Sand and Gravel REVIEW - March/April 2018 - cover3
Stone, Sand and Gravel REVIEW - March/April 2018 - cover4
Stone, Sand and Gravel REVIEW - March/April 2018 - divider1
Stone, Sand and Gravel REVIEW - March/April 2018 - divider2
Stone, Sand and Gravel REVIEW - March/April 2018 - 67
Stone, Sand and Gravel REVIEW - March/April 2018 - 68
Stone, Sand and Gravel REVIEW - March/April 2018 - 69
Stone, Sand and Gravel REVIEW - March/April 2018 - 70
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